Results
Within 6 months, HOTWAVE achieved:
4.4★ Average Rating with over 500+ verified reviews.
Significant Sales Growth – strong boost in daily sales volume.
Improved Search Rankings – increased visibility across competitive fitness keywords.
Brand Credibility – positioned as a trusted player in the home fitness category.
Rank Higher
Grow Faster
Start now
Project Description
HOTWAVE is a fitness equipment company specializing in at-home workout gear. Their Twister Arm Exerciser had potential but lacked the visibility, credibility, and conversion power to compete with established brands in the Amazon fitness category.
Challenge
Low Visibility: The product had weak search rankings and low discoverability.
Unoptimized Listing: Product title, bullets, and description failed to highlight benefits clearly.
Lack of Customer Engagement: Minimal reviews and weak post-purchase interaction reduced credibility.
Inefficient Advertising: Previous PPC campaigns were unstructured, leading to wasted ad spend.
Strategy & Execution
Behind Brands deployed a holistic strategy designed to optimize visibility, credibility, and conversions:
Market & Competitor Research – Analyzed fitness equipment category trends, competitor listings, and ad strategies.
Listing Optimization – Crafted persuasive titles, bullet points, and descriptions. Designed infographics and added A+ Content for enhanced storytelling.
PPC & Advertising – Launched Sponsored Product and Sponsored Brand campaigns, leveraging data-driven keyword research to maximize ROI.
Review & Feedback Generation – Implemented follow-up sequences and active buyer engagement to increase genuine reviews.
Ongoing Optimization – Weekly performance tracking, bid adjustments, and seasonal promotions aligned with fitness trends.
Skills & Deliverables
Amazon Listing Optimization
A+ Content Design
Amazon PPC Campaign Management
Customer Engagement & Review Generation
Competitor Research & Market Insights